The Value of Social Media Monitoring – By Stewart Severino

Social media monitoring, buzz monitoring, reputation monitoring – whatever term you know it best by, businesses are discovering how necessary monitoring their business online has become in this world of digital word-of-mouth.

Online reviews influence 1 out of 3 internet users when it comes to making purchasing decisions. Businesses that monitor their online customer reviews will have a leg up on the competition when it comes to improving customer service, sales, keeping an eye on their employees and even their competition. Select in a tool that’s automated and has a low cost of entry in order to get the most out of social media monitoring.